How Fortnite has become ‘human’ again
This all ties directly in to the Fortnite Twitter account. Recently, their posts have been more than just a showcase of what’s coming to the Item Shop. It is almost as if they hired a brand new social media team to take over. Followers can truly feel like there is a person behind the account now, rather than a video game company.
The Fortnite Twitter account has been jumping on trends and even joking about its own demise. Several games, Fortnite included, often get bombarded with comments stating that it is a “dead game.” Fortnite decided to challenge with a tweet that showcased some of its Halloween themed cosmetics.
Shortly after that, the “how it’s going” trend was the account’s next target. Social media users have been posting two photos, one for how things started and one for how things are going. This could be a relationship that ended, a positive health change, or even something outrageous. Fortnite jumped on board, with Peely and his undead counterpart, Peely Bone.
The next step in Fortnite’s humanization comes in the form of a poll, as Peely and his counterparts are once again the focus. Fortnite released a poll asking fans how they like their bananas. The choice were the four different styles of Peely that have been released in the game. While the poll is now over, the majority of fans voted for the classic version of the character.
Hopefully this continues with Fortnite across its game, and social media accounts. It is nice to see them interacting with the community in this way. Social media is extremely important for marketing purposes. Showing a sense of humanity, rather than constantly coming off as a robot, will do nothing but good for the battle royale icon.
0 votes
